About M.K. Electro Recycling

About M.K. Electro Recycling

M.K. Electro Recycling is a social enterprise that transforms used materials into commercially viable products. We focus on environmentally friendly recycling methods and innovative repurposing to create new uses and reach new markets.

We currently purchase or accept donations of used electronic devices and accessories. After receiving these items, our team sorts and refurbishes them based on category and quality. Once refurbished, the products are sold locally or exported—primarily to international markets. Locally, we offer reduced pricing to underserved individuals and non-profit organizations.

We work with trusted regional partners who help bring our products to market. These goods are promoted as high-quality Canadian electronics and are distributed through established sales networks. Additionally, we organize events in selected communities and promote them through social media, traditional media, and word of mouth—especially to engage local youth.

As we look ahead, we plan to expand our operations into other countries. This growth will allow us to increase volume and deliver affordable, high-quality products to more families across Africa.

We aim to generate sustainable profits that support business growth, enable continuous product development, and open new partnership opportunities.

Above all, we operate with integrity and respect. We maintain a fair, friendly, and inclusive approach to all our business dealings. By promoting equity, diversity, and inclusion in the workplace, we foster innovation, creativity, and a strong work ethic.

Our Objectives

M.K. Electro Recycling has identified the following strategic objectives for the first three years of operation. These goals are designed to support long-term growth, expand market relevance, and deepen our community impact.

  • Run a profitable and sustainable business by generating steady revenue and managing expenses responsibly.

  • Offer competitive pricing while delivering consistent value and top-tier product quality.

  • Create niche products that meet specific market and user needs at affordable prices.

  • Deliver exceptional customer service by actively listening to feedback and responding to concerns in a timely manner.

  • Achieve a minimum 95% customer satisfaction rate to support client retention and build strong word-of-mouth referrals.

  • Grow our client base by at least 30% each year through superior service and organic growth strategies.

  • Expand access to reliable recycling services while creating meaningful employment opportunities within the community.

  • Support local communities by sponsoring events, activities, and celebrations that foster engagement and visibility.

  • Maintain an adaptable business structure by embracing innovation, investing in technology, and focusing resources on areas with high growth potential.

objectives

Mission & Vision Statement

Our Vision

We envision a world-class refurbished electronics company that is recognized for quality, value, and trust. Our brand is designed to appeal to family decision-makers by offering reliable and affordable technology solutions.
Initially, we will focus on building credibility and a strong market presence in East Africa. Over time, we aim to become a trusted name across the African continent, known for delivering fair-value electronics and outstanding service.

Our Mission

Our mission is to empower communities through sustainable recycling solutions, create affordable access to quality electronics, and build lasting partnerships that generate economic and environmental impact.

Mission
core values

Core Values

These principles shape our decisions, define our relationships, and support our mission in the refurbished electronics industry.

Our Core Values

  • Integrity
    We lead with honesty, fairness, and transparency in every area of our business.

  • Community
    We support and uplift the communities we serve through meaningful engagement and responsible practices.

  • Accountability
    We take ownership of our actions and focus on delivering consistent, measurable results.

  • Passion
    We bring energy, purpose, and excellence to every product and service we provide.

  • Customer Retention
    We build long-term relationships by offering value, responsive service, and reliable support.

  • Trust
    We earn and maintain trust by being dependable, ethical, and consistent.

  • Teamwork
    We foster collaboration, respect, and shared success across every level of our organization.

Members

GENB EVNB
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NB Enviromental Network
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